Colocation may seem like a strange concept to many. With co-location hosting, you would own your own actual hardware and present it to the hosting service. So, rather than renting or leasing anything from the host, you use your own equipment. Why would anyone wish to do this? It could be said it is a matter of trust. Not everyone feels comfortable using the equipment made available by the hosting company. Large businesses would be among those wishing to take extra steps to ensure reliability and security. Since they have the budgets to provide their own hardware, they will do so.